Articles on AI search, AEO and where websites go wrong
Analysis of the failures we find again and again when we audit sites: blocked crawlers, empty HTML, missing entities, buried answers and metrics that measure the wrong thing.
Structured data is sold as a cheat code for AI search. It is not, and the evidence says so. What it actually does is stop engines misidentifying your business and misreading your pages, and on most sites we audit it is either absent or actively wrong. Here is what we find and what to do about it.
AI engines do not rank your pages. They build a model of your business from everything they can find and decide how confident they are in it. When your name, description and facts differ from platform to platform, that confidence collapses, and an engine only recommends what it is confident about.
