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Analysis of the failures we find again and again when we audit sites: blocked crawlers, empty HTML, missing entities, buried answers and metrics that measure the wrong thing.
Structured data is sold as a cheat code for AI search. It is not, and the evidence says so. What it actually does is stop engines misidentifying your business and misreading your pages, and on most sites we audit it is either absent or actively wrong. Here is what we find and what to do about it.
Between Cloudflare's default settings, security plugins with a 'block AI bots' toggle, and robots.txt block lists copied from forums in 2024, a large share of business websites have opted out of AI search without anyone deciding to. Here is how it happens and how to tell if it happened to you.
The most common AEO failure we find has nothing to do with content. Google renders JavaScript; the AI crawlers do not. A page can sit at position one in Search Console and be a blank shell to ChatGPT, Perplexity and Claude, and nobody notices because every dashboard is green.