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Step-by-step guides for making your website readable, quotable and citable by ChatGPT, Perplexity, Claude, Gemini and Google's AI Overviews — written by the team behind the free audit.
OpenAI names Bing among the search providers behind ChatGPT search, and independent analyses in 2026 found most of ChatGPT's cited pages also rank in Bing's top results. Copilot is Bing. If your Bing coverage is thin, so is your ChatGPT visibility. Here is the fix.
You do not need an agency to find out why AI engines are not recommending you. This is the exact half-hour checklist we run before any deeper work: access, rendering, entity, answers, schema, freshness and footprint. Most sites fail two or three of the seven, and they are usually fixable in a week.
When an assistant recommends a business, it is quoting a service page. Most service pages give it nothing to quote: no price, no scope, no location, no proof. Here is the nine-part structure that turns a service page into the source an engine uses.
AI assistants now answer 'what should I buy' with specific products, prices and links. They get that data from feeds, structured product pages and reviews, not from your homepage. Here is what an online shop needs in place to be one of the products named.
AI engines prefer recent sources, and several 2026 analyses found recently updated pages cited several times more often than stale ones. Changing the date is not an update. Here is a refresh system that keeps your best pages current without rewriting the site every quarter.
Google says you can ignore llms.txt. Ahrefs found 97 percent of the files it studied were never requested. No major AI lab has committed to reading it. It is still a 30-minute job with no downside, as long as you know exactly what you are and are not getting. Here is how to do it properly.
Every 2026 citation study says the same thing: AI engines lean on Reddit, Wikipedia, YouTube, LinkedIn, editorial sites and review platforms, and under-cite brand-owned pages. You cannot publish your way out of that on your own site. Here is how to earn the mentions that count, honestly.
Most FAQ pages are a list of questions the marketing team wishes customers asked. AI engines ignore them. FAQs built from the questions people really ask, answered fully in plain HTML, are among the most quoted pages on a small business site. Here is how to build one.
You cannot improve what you do not measure, and most businesses have no idea whether AI engines mention them. Here is a manual measurement system that takes two hours a month, the five numbers to track, and when it is worth paying for a tool.
When someone asks ChatGPT or Google's AI Mode for a plumber, dentist or accountant in their town, the answer names two or three businesses and stops. This is how a UK local business gets onto that shortlist: profiles, consistency, reviews, pages with real detail, and a monthly check.
Googlebot renders JavaScript. GPTBot, OAI-SearchBot, ClaudeBot and PerplexityBot do not. A page can rank first on Google and be a blank shell to every other AI engine. Here is how to find the gap on your platform and close it, starting with the pages that matter.
AI engines do not rank pages about you; they build a model of who you are from everything they can find. If your name, description and facts differ from place to place, that model is fuzzy and you get skipped or misdescribed. This is how to fix it in a fortnight.
Structured data will not magically get you cited, and anyone who says otherwise is selling something. What it does is remove ambiguity about who you are, what you offer and what a page is. Here is the schema that matters, in priority order, with a working example.
AI engines lift passages, not pages, and they lift from the top. A 2026 study found 44 percent of ChatGPT citations came from the first third of a page. Here is how to structure a page so the quotable part is where the engine looks first.
GA4 added a native AI Assistant channel in May 2026, and it misses Perplexity, Google's own AI features and every session that arrives without a referrer. Here is the setup that shows you what AI traffic you are actually getting, which pages it lands on, and whether it converts.
Perplexity searches the live web for almost every question and shows numbered citations, which makes it the fastest AI engine to test against and the most literal about matching what the user typed. Here is how to earn those citations.
ChatGPT recommends businesses from two places: what it learned in training and what it finds when it searches live. You can influence both. This is the practical plan we use with clients, with realistic expectations about how long it takes.
Google published its own guidance on optimising for AI Overviews and AI Mode in May 2026. Most of the advice being sold contradicts it. Here is what Google actually says, and the practical steps that follow from it.
A working robots.txt template for 2026 that keeps you visible in ChatGPT, Perplexity, Claude, Gemini and Copilot, lets you make a separate decision about model training, and avoids the copy-and-paste block lists that quietly remove sites from AI search.
Before you spend a penny on AI search optimisation, find out whether the AI crawlers can even get in. This is a 20-minute check you can do yourself, and in our audits it fails more often than any content problem.