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How-to guides

How-to guides for AI search and SEO

Step-by-step guides for making your website readable, quotable and citable by ChatGPT, Perplexity, Claude, Gemini and Google's AI Overviews — written by the team behind the free audit.

Guide15 Sept 2026 · 3 min read

How to write service pages that AI engines can recommend

When an assistant recommends a business, it is quoting a service page. Most service pages give it nothing to quote: no price, no scope, no location, no proof. Here is the nine-part structure that turns a service page into the source an engine uses.

George McKenna
contenton-pagelocal
Guide15 Sept 2026 · 4 min read

How to optimise a local business for AI search (UK edition)

When someone asks ChatGPT or Google's AI Mode for a plumber, dentist or accountant in their town, the answer names two or three businesses and stops. This is how a UK local business gets onto that shortlist: profiles, consistency, reviews, pages with real detail, and a monthly check.

George McKenna
localai-searchstrategy