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Step-by-step guides for making your website readable, quotable and citable by ChatGPT, Perplexity, Claude, Gemini and Google's AI Overviews — written by the team behind the free audit.
AI assistants now answer 'what should I buy' with specific products, prices and links. They get that data from feeds, structured product pages and reviews, not from your homepage. Here is what an online shop needs in place to be one of the products named.
Most FAQ pages are a list of questions the marketing team wishes customers asked. AI engines ignore them. FAQs built from the questions people really ask, answered fully in plain HTML, are among the most quoted pages on a small business site. Here is how to build one.
AI engines do not rank pages about you; they build a model of who you are from everything they can find. If your name, description and facts differ from place to place, that model is fuzzy and you get skipped or misdescribed. This is how to fix it in a fortnight.
Structured data will not magically get you cited, and anyone who says otherwise is selling something. What it does is remove ambiguity about who you are, what you offer and what a page is. Here is the schema that matters, in priority order, with a working example.