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Step-by-step guides for making your website readable, quotable and citable by ChatGPT, Perplexity, Claude, Gemini and Google's AI Overviews — written by the team behind the free audit.
You do not need an agency to find out why AI engines are not recommending you. This is the exact half-hour checklist we run before any deeper work: access, rendering, entity, answers, schema, freshness and footprint. Most sites fail two or three of the seven, and they are usually fixable in a week.
AI engines prefer recent sources, and several 2026 analyses found recently updated pages cited several times more often than stale ones. Changing the date is not an update. Here is a refresh system that keeps your best pages current without rewriting the site every quarter.
Every 2026 citation study says the same thing: AI engines lean on Reddit, Wikipedia, YouTube, LinkedIn, editorial sites and review platforms, and under-cite brand-owned pages. You cannot publish your way out of that on your own site. Here is how to earn the mentions that count, honestly.
When someone asks ChatGPT or Google's AI Mode for a plumber, dentist or accountant in their town, the answer names two or three businesses and stops. This is how a UK local business gets onto that shortlist: profiles, consistency, reviews, pages with real detail, and a monthly check.
AI engines do not rank pages about you; they build a model of who you are from everything they can find. If your name, description and facts differ from place to place, that model is fuzzy and you get skipped or misdescribed. This is how to fix it in a fortnight.
ChatGPT recommends businesses from two places: what it learned in training and what it finds when it searches live. You can influence both. This is the practical plan we use with clients, with realistic expectations about how long it takes.
Google published its own guidance on optimising for AI Overviews and AI Mode in May 2026. Most of the advice being sold contradicts it. Here is what Google actually says, and the practical steps that follow from it.