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How-to guides

How-to guides for AI search and SEO

Step-by-step guides for making your website readable, quotable and citable by ChatGPT, Perplexity, Claude, Gemini and Google's AI Overviews — written by the team behind the free audit.

Guide15 Sept 2026 · 3 min read

How to write service pages that AI engines can recommend

When an assistant recommends a business, it is quoting a service page. Most service pages give it nothing to quote: no price, no scope, no location, no proof. Here is the nine-part structure that turns a service page into the source an engine uses.

George McKenna
contenton-pagelocal
Guide15 Sept 2026 · 3 min read

How to build FAQ pages that AI engines actually use

Most FAQ pages are a list of questions the marketing team wishes customers asked. AI engines ignore them. FAQs built from the questions people really ask, answered fully in plain HTML, are among the most quoted pages on a small business site. Here is how to build one.

George McKenna
contenton-pagestructured-data
Guide15 Sept 2026 · 4 min read

How to write answer-first content that AI engines quote

AI engines lift passages, not pages, and they lift from the top. A 2026 study found 44 percent of ChatGPT citations came from the first third of a page. Here is how to structure a page so the quotable part is where the engine looks first.

George McKenna
contenton-pageai-search