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Step-by-step guides for making your website readable, quotable and citable by ChatGPT, Perplexity, Claude, Gemini and Google's AI Overviews — written by the team behind the free audit.
When an assistant recommends a business, it is quoting a service page. Most service pages give it nothing to quote: no price, no scope, no location, no proof. Here is the nine-part structure that turns a service page into the source an engine uses.
AI engines prefer recent sources, and several 2026 analyses found recently updated pages cited several times more often than stale ones. Changing the date is not an update. Here is a refresh system that keeps your best pages current without rewriting the site every quarter.
Most FAQ pages are a list of questions the marketing team wishes customers asked. AI engines ignore them. FAQs built from the questions people really ask, answered fully in plain HTML, are among the most quoted pages on a small business site. Here is how to build one.
AI engines lift passages, not pages, and they lift from the top. A 2026 study found 44 percent of ChatGPT citations came from the first third of a page. Here is how to structure a page so the quotable part is where the engine looks first.
Perplexity searches the live web for almost every question and shows numbered citations, which makes it the fastest AI engine to test against and the most literal about matching what the user typed. Here is how to earn those citations.
ChatGPT recommends businesses from two places: what it learned in training and what it finds when it searches live. You can influence both. This is the practical plan we use with clients, with realistic expectations about how long it takes.
Google published its own guidance on optimising for AI Overviews and AI Mode in May 2026. Most of the advice being sold contradicts it. Here is what Google actually says, and the practical steps that follow from it.